Those sobering statistics are the reason that Child Bereavement UK has developed a campaign featuring bereaved families and celebrity supporters who have experienced the death of a family member.

The campaign aims to raise awareness of the needs of bereaved children and families and the benefits of support.

The national charity’s film shows a series of contributors talking about what they would say if they had one more minute with their special person who has died and includes celebrity friends of the charity such as Rio Ferdinand and patrons Mary Berry and Jason Watkins.


The charity’s chief executive Ann Chalmers said “The idea behind the One More minute campaign taps into a human truth that will help people to understand the impact of bereavement, which is exactly what Child Bereavement UK endeavours to help grieving families to face as they begin to rebuild their lives.  The film touches on the yearning that many bereaved families tell us they have, to be able to have more time with the person who has died.  In our 23 years’ experience of supporting children, young people and families, this is something that is commonly expressed and that many people will relate to.

“Child Bereavement UK deals with a subject that many people find too unbearable to contemplate, the untimely deaths of parents and children, but every year, child bereavement is experienced by thousands of families in the UK.  Our vision is for all families to have access to the support they need when a child grieves and when a child dies, and our One More Minute campaign gives us the opportunity to spread the word so that the families are aware that bereavement support is available through organisations like ours.  We also need to reach new audiences to provide vital funding to help us plug the gaps in bereavement support across the UK; we know from Child Bereavement UK’s YouGov survey that 1 in 5 British adults who were bereaved of a close family member said they wish they had more support.”

Watch the films, find out how to seek bereavement support or make a donation to the charity’s work at