LincolnFC2News of Lincoln City Football Club and Visit Lincoln’s new collaboration hit my inbox around the same time as Luke received his birthday card from the Junior Imps Club so I quickly went from knowing kids love Lincoln City to Lincoln City loves kids too.

The city’s “official Destination Management Organisation” and the League Two club are working together to encourage more people to visit Lincoln.

The Imps’ role as a new Corporate Partner will see a new Visiting Supporters’ Guide produced and the club sponsoring the 2018/19 Lincoln Loves Kids booklet.

Liam Scully, Chief Executive at Lincoln City Football Club, said: “We’re delighted to be working in partnership with Visit Lincoln; not only to encourage travelling away fans to visit Sincil Bank to watch their team, but also to spend a bit longer in Lincoln to see our beautiful city.

“As Lincoln City FC continues to grow on and off the pitch, we believe it will have a positive impact on the local economy; not least with the travelling away fans and local home fans, but also with other commercial opportunities that will be presented by having a vibrant football club within Lincoln”.


Left to right: Joel Murray (Digital Marketing Coordinator, Visit Lincoln), Poacher the Imp (Lincoln City FC Mascot), Jake Longworth (Marketing Manager, Lincoln City FC), Liam Scully (Chief Executive, Lincoln City FC), Lydia Rusling (Chief Executive, Visit Lincoln) and Alan Long (Supporter Liaison Officer, Lincoln City FC).

“Working in partnership is at the heart of everything we do,” said Lydia Rusling, Chief Executive at Visit Lincoln. “We have enjoyed working with the team at Lincoln City FC to produce a new Visiting Supporters’ Guide to encourage visiting football fans to stay a little longer in the city, and maybe turn a match day into a short break.

“The Lincoln Loves Kids booklet sits at the centre of our family marketing for Lincoln and the surrounding area and to have the association with the city football club is a winning combination!”