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Lockdown has given us all the chance to think about doing things differently in our lives whether we’ve wanted to or not. For one Lincoln mum of two it’s proved a great opportunity to expand her horizons from the city’s walls to the much wider county’s borders.

Emma Crellin owned and ran Lincoln Mums for the last five years but has used the strange time the pandemic period has afforded her to create the new brand Lincs Kids, taking her experience of running the parent-foucsed city community county wide.

The newly launched website aims to encourage Lincolnshire families to explore, visit and shop locally within the county.

“Lincolnshire has so much on hand for local families,” says Emma. “Now more than ever, people are shopping and visiting more locally.

“By launching Lincs Kids we have created a hub which allows people to see at a glance what is around for them to do and see, and to create some great value offers for local families.

“We will be there to support local businesses during this second lockdown time and afterwards as people get out and about again.”

Lincs Kids focuses on Lincolnshire’s activities, classes, retailers, food and drink, services, health/fitness providers and green spaces. Emma wants it to bring information together in one place with an events calendar, regular what’s on guides, social media pages and a blog with local parents contributing their reviews and views.

The Lincoln Mums discount card can still be used to access all the promotions offered to the community’s members and parents and carers new to the area and/or Emma’s work can now request a free Lincs Kids Family Card. It already provides more than 50 discounts off local attractions, eateries and services and the number of participating business partners is growing and is now expected to expand rapidly.  Card holders can also subscribe to a newsletter providing monthly updates on new offers and promotions.

Find out more at, email or follow @lincskidsuk on Facebook, Instagram or Twitter.