Businesses having to innovate during the pandemic is hardly unheard of but one Lincoln woman seems to have particularly honed the art of adapting to our ever-changing Coronavirus circustances.
Helen’s The Back Garden Bakery was both successfully supplying cakes to local cafes and teaching decorating technique workshops before lockdown struck, taking away the majority of her existing trade.
Bouncing back from such a ruinous outlook, Helen had soon not only launched “Quarantine Cupcakes”, delivering sweet treats directly to customer doorsteps in a socially-distanced manner, but also took her in-person workshops online, beaming her creative tutorials virtually into people’s homes via whichever screen worked for them.
Now the cook is launching her third innovative service just in time to vie for a place on mini ones’ Christmas lists. Not content to settle for our doorsteps and our internet connections, Helen is looking to share her love of baking through our letterboxes too, creating a club that could welome members from across the country as well as locally.
“The Back Garden Bakers Club came about in the midst of COVID, when business was all about adapting to stay afloat,” she explains.
“During lockdown I ran online tutorials for children and had such an amazing response I started to think about how this could grow and become something that wasn’t just about lockdown. In a world where our children have technology thrust in their faces on a daily basis, I wanted a way to use that to lead to a positive, creative experience.”
And so the idea for subscription packs evolved.
“Every month there will be a new recipe card to try and two online tutorials to follow at your leisure,” she says.
“Full access to The Back Garden Bakers Club members-only website jam packed with helpful hints, tips, tutorials and a gallery space for all club members creations will be included along with full access to a private Back Garden Bakers Club Facebook page with weekly competitions to win amazing baking goodies.”
And if eating the results of such inspiration isn’t enough in itself, Helen’s club provides plenty of extra incentives to keep your litle bakers reaching for their rolling pins.
“In month one you also receive a Back Garden Bakers Club logo apron and a Back Garden Bakers Club Challenge Wall Chart – complete both monthly challenges and receive prizes at three months and six months.
“In month two you receive The Back Garden Bakery Cupcake Recipe Book and a fabulous folder to keep all your recipe cards safe.
“And in month three you receive a Back Garden Bakers Club Baking Journal filled with spaces to design your own creations and recipes, to put in pictures of your work, a calendar to keep check of all your birthday and anniversary baking dates and a fab fun sticker sheet.
“And, if that wasn’t enough, from month one you receive a 10% members’ discount card that can be used for Back Garden Bakery Workshops, one-to-ones and any cake orders.
“All through December there are fantastic discounts for three monthly, six monthly or 12 monthly passes – it’s £14.99 per month, for three months paid in advance it’s £40, for six months paid in advance it’s £75 and for 12 months paid in advance it’s £145.”