The Wouldn’t Change A Thing campaign for Down Syndrome Awareness Month 2020 is all about why we “Wouldn’t Change A Thing”.
On October 1st the single and music video Wouldn’t Change A Thing was released.
The #WCAT urban track positively tackles how mainstream individuals might feel uncomfortable around disability and why. It also highlights the love and positivity families feel for their relations with Down syndrome.
The track is written and performed by The Bitterati (pictured below) and produced by Simon Frankland whose daughter Neive has Down syndrome. Simon told #WCAT:
“I was so honoured to be given the opportunity to produce a song that would deliver a clear message about diversity within our community and specifically people with disabilities.
“The title Wouldn’t Change A Thing is exactly how I feel about my daughter Neive.
“My friends and colleagues in the music industry know how much this means to me and my wife Clare, they all have pulled out the stops to be involved and produce what I believe is a groundbreaking, fresh and contemporary song, that we are very proud of and I am confident it will be a success.”
The theme for 2020 awareness month centres around the hashtags #OurTruth and #WouldntChangeAThing and portrays exactly why those included “wouldn’t change a thing”.
The campaign enables families, friends, and those with relationships with people with Down syndrome and people with Down syndrome themselves to express how they feel.
Project manager Lisa Carr teold #WCAT “Every campaign that #WCAT tackles is so important to me because I really do want to tell the world that I wouldn’t change a thing about my son Luke. #WCAT from the word go has represented our children in a wonderfully enlightening way. This particular campaign I feel is important because I would like the world to know why we ‘wouldn’t change a thing’. I think those who view the campaign are in for a treat. The whole campaign is just beautiful.”
You can watch Wouldn’t Change A Thing by The Bitterati on the charity’s website at www.wouldntchangeathing.org or download it on iTunes, Spotify and Amazon Music.